03

Ongoing CFO Partnership

The dating phase is over. Now the real work begins.

The Clarity Call was the first date. The Assessment was the trial run. If we're here, it means we both liked what we saw.

Now we stop testing and start building: implementing the plan, tracking the numbers, and compounding results month after month.

What Changes at This Stage

During the Assessment, we found the leaks and built the plan. Now we're in the business with you — implementing, measuring, and adjusting in real time.

We're Part of the Implementation

The Assessment gives you the plan. The Ongoing CFO partnership makes sure the plan actually happens. We wire it into your actual tools and people: job costing, AR process, payment terms, dispatch/scheduling, and reporting.

This isn't "here's a PDF, good luck." We're in the weeds with you — making sure the changes stick and the money actually shows up in your bank account.

We Keep Breaking Constraints

The structure stays the same: find your #1 bottleneck, focus everything on breaking it, then find the next one. But now we're doing it with real data flowing, real feedback loops installed, and a real history of working together.

First constraint might be cash timing, second pricing, third a key hire or role reseat. We knock them down in order instead of trying to fix everything at once. By month 6 or 9, you're solving problems you didn't even know you had — because the earlier fixes surfaced them.

We Start Thinking Bigger

Once the leaks are plugged and cash is predictable, the conversation shifts. Once the shop runs at 15%+ net with predictable cash, we start designing the next chapter:

Growth Strategy

Which markets, services, or territories actually make sense to expand into — and which ones are traps.

Capital & Credit

Lines of credit, equipment financing, SBA loans — your financials are now clean enough to tell a story bankers want to hear.

Exit Planning

Whether you're selling in 3 years or 15 — the earlier you build a business that runs without you, the more options you have and the more it's worth.

Legacy Planning

Passing the business to family, key employees, or a partner. Structuring ownership, compensation, and succession so it doesn't blow up.

The Monthly Rhythm

Same structure every month. No surprises. No wasted time.

1

Clean Close

Books closed with real numbers. Not estimates, not "we'll fix it at year-end."

2

Scoreboard Review

The 5–10 metrics that actually move your business (close rate, average ticket, job margin, AR days, cash runway, etc.). Did last month make you richer or poorer?

3

Constraint Check

What moved? What's stuck? Keep pushing or pivot? We never lose sight of the bottleneck.

4

13-Week Cash Forecast

Rolling cash view tied to your real seasonality and project flow. Payroll and taxes stop being emergencies.

5

Bank-Ready Reporting

Financials always in shape for lenders, partners, or a future buyer. No scrambling.

Between Meetings

Should you take that big job? Can you afford the new truck? Is it time to hire? You text or call, I give you the math. Same day.

Coordination

I work directly with your bookkeeper, CPA, and banker. You stop being the middleman between your own financial team.

The Endgame: You Outgrow Us

Most fractional CFOs want you forever. We don't. Our job is to take you from a good $3M–$8M shop to a well-run, bankable, exit-ready business that needs a full-time CFO. When that happens, we help you hire them and step aside.

The shops that do this become our best referrals. Turns out, when you help someone build a $15M business from a $5M business, they tell people about it.

Year 1

Plug the leaks. Install the systems. Prove the ROI.

Years 2–3

Grow strategically. Build credit. Plan the exit or legacy.

Years 3–5

Outgrow us. Hire full-time. We help you transition.

A Real Commitment — With a Real Exit

We work on a yearly engagement because real change doesn't happen in 60 days. It takes consistent focus over months to move the needle on profit, cash, and how the business actually runs.

That said — if we're not delivering, you fire us. No penalties. No guilt trip. We'd rather lose a client honestly than keep one who resents the invoice.

The yearly structure exists because it gives both of us the runway to do meaningful work — not because we need a contract to keep you around. If the results are there, you'll want to stay. If they're not, no contract in the world should make you.

Common Questions

About the ongoing partnership.

What does the monthly retainer cost?

It depends on the complexity of your business and what we uncovered in the Assessment. We scope it together after you've seen the 90-day plan. Typical range for $3M–$8M shops: $3,000–$5,000/month — a fraction of what a full-time CFO would cost ($200K–$300K/year all-in). We structure it as a yearly engagement, and your $5,000 Assessment fee is credited toward the first months.

What if I just want to implement the 90-day plan myself?

You can. The Assessment gives you everything you need. But here's what I've seen: most owners execute 2–3 of the 7 moves, get pulled back into daily operations, and the plan stalls. The ongoing partnership exists because accountability is the difference between knowing what to do and actually doing it.

How is this different from my CPA?

Your CPA looks backward — what happened last year, what you owe. I look forward — what should happen next month, next quarter, next year. Your CPA prepares taxes. I prepare you to make more money before the tax return is even relevant. Ideally, we work together.

What results can I expect?

Clients who stay 12+ months typically see net margins move from single-digit to 15%+, cash flow become predictable, and decision-making speed increase dramatically. But the most common thing I hear? "I sleep better." Because when you actually know your numbers — and someone's helping you act on them — the anxiety drops.

What happens when I outgrow you?

That's the plan. When you're ready for a full-time CFO, we help you write the job description, vet candidates, and transition the relationship. We hand over clean systems, documented processes, and financial infrastructure your new hire can run from day one.

It All Starts With a Clarity Call

You don't jump straight here.

Step 01: Join our list → Step 02: 20-minute Clarity Call → Step 03: $5K Assessment with a $50K guarantee → Step 04: Ongoing CFO if we're both in.

Book a 20-Minute Clarity Call